Meet The Enjoyables! Our cute, fun, and adventurous mascots that personify all the things that we put into every bag of our snacks. Living in Hawaii is a unique experience that is unlike living anywhere else in the world. Each member of the Enjoyables have their own distinct personality and background story. They are inspired by the diverse cultures and people who make Hawaii such a welcoming and special place to live. Pick your favorite Enjoyable or enjoy them all. If you want to learn more about each character, send us your questions on our IG account @enjoysnacks808.
We’d like to thank local artist Jasper Wong for designing our characters!
Pono grew up in the golden pineapple fields of Central Oʻahu, where the sun was always shining and adventure was around every corner. A natural team player, Pono is all about trying new things — from building blanket forts to making the ultimate snack mix — especially when his friends and family are involved.
Lani literally dropped into adventure — she fell from her tree one sunny day and rolled right into the life of Pono the Pineapple, who took her in like a true big brother. Since then, the two have been inseparable, climbing trees, chasing dreams, and sharing snacks across the islands.
Chef Li Hing’s origins are unknown — some say he drifted in on a papaya crate during a red moon, others claim he’s from a certain red planet covered in Li Hing Powder. All anyone knows for sure is: if you’ve tasted his food, you’ll never forget it.
Aunty Anela — but don’t call her “Aunty,” she will correct you — is better known as Piko, the once-crowned Miss Aloha Pineapple and forever queen of the spotlight. Though her pageant sash is a little faded and her edges aren’t as firm as they once were, her spirit shines brighter than a full moon on a Hilo night.
Mana comes from a long line of legendary Waialua mangoes, known for their juicy flavor and supersized pride. He’s always in “training mode” — stretching at the beach, flexing between snack breaks, and signing up for every fun run he can find. Truth be told, Mana’s not that strong and his endurance is kind of...meh, but he’s got heart for days and always finishes what he starts.
Meet The Ara-Yay! Gang. Each character represents the many shapes and flavors of our popular Arare products. The Ara-Yay! Gang are also part of our Enjoyables characters, but we felt that our Arare needed their own special group or gang. Pick your favorite Ara-Yay! character or enjoy them all. If you want to learn more about each character, send us your questions on our IG account @enjoysnacks808.
Kimo is the natural leader of the Ara-Yay! Gang. A perfectly square rice cracker with sharp corners and a sharper sense of responsibility, he's all about fairness, doing things the right way, and sticking to the rules… most of the time.
Blossom comes from a long line of geniuses — prodigies, scientists, codebreakers, and inventors — and she’s determined to live up to that legacy. She’s memorized all of Wikipedia, writes her own research papers for fun, and once corrected a published formula on particle drift (politely, of course).
Hina moved to Hawaiʻi from Japan with her grandmother when she was just a little girl. Soft-spoken and gentle, she doesn’t say much — but she notices everything. From the shimmer of sunlight on the waves to the slow march of ants across a beach towel, Hina takes in the world quietly, one detail at a time.
With his triangle shape and always-droopy eyelids, Nalu looks like he’s one blink away from a nap — and he usually is. A night owl to the core, Nalu stays up way too late watching YouTube deep dives, scrolling through conspiracy forums, and doom-scrolling social media for the weirdest takes possible.
Born in a giant snack mix bag halfway up the Mānoa Falls trail, Noa came into the world mid-ride, launched off a homemade bamboo ramp, and never looked back. A true child of motion and mayhem, Noa is the adrenaline junkie of the Ara-Yay! Gang — always seen with a skateboard or surfboard in hand, chasing rainbows and carving his own path.